What is digital marketing?

Digital marketing is marketing which is done with the use of the internet. It connects you to people all over the world. You can sell your products and services all over the world on any online platform through digital marketing. This type of marketing helps you to connect with people anywhere and at any time on any platform.

Digital marketing includes:

  • Social Media Marketing (SMM)
  • Search Engine Optimisation (SEO) (paid/organic)
  • Search Engine Marketing (SEM)
  • Email Marketing.
  • Content Marketing.
  • Influencer marketing
  • Social media ads

There are 5Ps of Digital marketing

  • People
  • Product
  • Price
  • Place
  • Promotion.

These are 5 important Ps for your business to work effectively and you can reach and understand your right target market and spend money as well as time to reach out to them.

Digital marketing works for business to business (B2B) as well as business to consumer (B2C)

Advantages Of Digital Marketing

  • Low cost
  • ROI (return on investment)
  • Easy to measure
  • Easy to adjust
  • Cost effective
  • World wide target
  • Brand development
  • Aim Right target market

Main objectives of digital marketing

  1. Primary objective is to increase sales-
  2. Since you would be utilizing resources time and money on digital marketing, you would definitely expect direct sales coming in as a result of the same. If you have an online portal where you sell products or services, it is pretty straight forward.

  3. Continuous flow of needs-
  4. Having a continuous lead pipeline is essential so that your sales guys have sufficient prospective customers to work with.Digital marketing helps you generate highly qualified leads at a fractional cost- depending on which medium you use. You can also expect increased customer walk-ins to your store as a result of your marketing campaigns.

  5. Easy to measure
  6. Another popular digital marketing objective is to convert more readers/viewers/followers into customers. Increase your sales: Which is, after all, the ultimate goal for many different businesses.
    Increase traffic: For example, organic traffic, traffic from social media so on.